Why measure website performance and how?

Understanding Google Core Web Vitals

Google Core Web Vitals are a set of metrics designed to measure the overall user experience of a website. The photo above are real numbers of this website's current Core Vitals score.

How Core Web Vitals Benefit Your Small Business

Google has incorporated Core Web Vitals into its ranking system. Websites that meet these metrics are more likely to rank higher in search results. For a small business, this increased visibility can lead to more organic traffic, attracting potential customers who are actively searching for your products or services.

Competitive Advantage

Many small businesses may not yet be fully optimized for Core Web Vitals. By prioritizing these metrics, you can gain a competitive edge. A superior website performance can set you apart from competitors, attracting and retaining more customers. A well-performing website that provides a great user experience can significantly boost conversion rates. Whether it’s making a purchase, signing up for a newsletter, or contacting your business, users are more likely to take action on a site that loads quickly, responds promptly, and remains stable during navigation.

Improved User Experience

Faster Loading Times: Means your visitors won’t have to wait long for your content to load. This leads to a smoother and more satisfying user experience, reducing the likelihood of visitors leaving your site out of frustration. Your website will respond swiftly to user interactions, such as clicking buttons or links. This responsiveness is crucial for keeping users engaged and encouraging them to explore more of your site. Visual stability ensures that your website elements don’t shift unexpectedly, preventing accidental clicks and improving the overall browsing experience. This stability builds trust makes customers come back to your business.